Just trying to make an impact.
The “Coffee Spill” Test When I reached legal driving age (it might have been before that), my Dad took me out for a lesson in our 1977 Chevrolet Classic station wagon. (That’s it parked in the driveway with me shoveling […]
Rightly, and all too often, wrongly, branding and marketing ultimately come down to educating your target audience. When it’s done right, it’s open, honest and above-board. #AboveBoardBrands When it’s wrong, it’s misleading or even a lie. But branding and marketing […]
Besides being a branding guy, I’m bit of a macroeconomics fanboy 🤓, so I like to think about things such as inflation. 💸💸💸 If it (inflation) doesn’t increase a LOT within the next decade, that could be a pretty bad […]
(as dictated to Rob Thoburn :)) My name is SARS-CoV-2, but you can call me CoV. If we haven’t met formally, I’m sure you’ll come to know me. The orange man in the white house said I’ll just go away, […]
The supplement industry needs a paradigm shift. Here’s how your brand can lead the way. Born out of an obsession with muscle building, my career in the sports nutrition industry began in the early 1990s. (For a trip down memory […]