Rob Thoburn

Just trying to make an impact.

Month: May 2020

Copper vs. Covid-19

As a shareholder in a company that mines copper, I’m always looking for good news about this metal. I was aware of its antibacterial and antiviral properties –they give new meaning to the term “Dr. Copper“- but wasn’t bright enough […]

What’s your uncommon expertise?

As a consultant, I help companies build bigger moats around their brands. One exercise I use to do this involves finding what you could call “uncommon expertise.” It applies just as well to brands as people. For instance, let’s assume […]