Just trying to make an impact.
It’s tempting. You see other brands making money and you think, “I can do that, too.” But too isn’t the surest path to success –far from it, in fact. The surest path is only. It’s Only at the top. If […]
Whether you’re currently a consultant or aspire to be one, if you want to make more money and achieve greater fulfillment doing it, I strongly advise that you record your work; specifically, what you’re doing and how long it takes […]
As a shareholder in a company that mines copper, I’m always looking for good news about this metal. I was aware of its antibacterial and antiviral properties –they give new meaning to the term “Dr. Copper“- but wasn’t bright enough […]
Having spent my entire career to this point working in the dietary supplement industry, I can tell you that dishonesty lurks at many levels within it, in some sectors more than others. While at times this can be disheartening, I […]
As a consultant, I help companies build bigger moats around their brands. One exercise I use to do this involves finding what you could call “uncommon expertise.” It applies just as well to brands as people. For instance, let’s assume […]